Ep 492 - How To Sanely Scale A B2B Service Company with Tanya Alvarez

Tanya Alvarez is an accomplished entrepreneur who began her journey by independently funding her first advertising agency in New York at just 25 years old. Despite personal health challenges, Alvarez's grit and determination led her to establish Owners Up, a program designed to assist business owners in achieving professional success without compromising their personal well-being. Alvarez's perspective on scaling a business-to-business (B2B) service business revolves around strategic decision-making and prioritization. Drawing from her extensive experience in the advertising industry, especially in affiliate marketing, Alvarez emphasizes a model that focuses on payment based on lead and sales outcomes. She also underlines the importance of understanding the business model, capitalizing on strengths, and making mutually beneficial sales decisions. According to Alvarez, scaling a B2B service business necessitates a blend of strategic thinking, efficient decision-making, and a focus on long-term value.