Welcome to the Author to Authority Podcast
Feb. 5, 2024

Ep 473 - Writing Amazing Website Content That Converts with Jonny Holsten

Jonny Holsten, a seasoned professional with a background in hosting talent shows and MCing sports tournaments, has leveraged his skills in effective communication and strategic word choice to establish a successful career in the marketing industry. Jonny's perspective on creating engaging, customer-centric website content for business growth is rooted in his belief that the right messaging is the first step in optimizing the conversion process on a website. Drawing from his expertise in the Story Brand framework, he emphasizes the importance of consistent messaging across various platforms and channels, and the power of well-crafted sales copy in capturing the attention and interest of visitors. Jonny firmly believes that investing time and effort into creating compelling website content is a crucial factor for business success. Join Kim Thompson - Pinder and Jonny Holsten as they delve deeper into this topic on the next episode of the Author to Authority podcast.

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https://youtu.be/2zhd8tlRx1o?si=WfaZs2-LrhkZy5Km
Jonny Holsten, a seasoned professional with a background in hosting talent shows and MCing sports tournaments, has leveraged his skills in effective communication and strategic word choice to establish a successful career in the marketing industry. Jonny's perspective on creating engaging, customer-centric website content for business growth is rooted in his belief that the right messaging is the first step in optimizing the conversion process on a website. Drawing from his expertise in the Story Brand framework, he emphasizes the importance of consistent messaging across various platforms and channels, and the power of well-crafted sales copy in capturing the attention and interest of visitors. Jonny firmly believes that investing time and effort into creating compelling website content is a crucial factor for business success. Join Kim Thompson - Pinder and Jonny Holsten as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Episode Outline:
(00:00:50) Creating Compelling Website Content for Conversions
(00:04:12) Story Brand Framework: Making Customers the Hero
(00:08:35) The Power of Words in Marketing
(00:12:45) Enhancing Language with the Thesaurus
(00:17:23) Creative Messaging for Brand Consistency
 
Bio:
Jonny is a messaging strategist and marketing consultant who uses the StoryBrand Framework to help leaders find the right words for big moments. His passion is helping others communicate clearly, and he loves helping leaders clarify their message, engage their audience, and inspire action with the right words. As a StoryBrand Certified Marketing Guide, Jonny has helped executives, solopreneurs, small businesses, marketing teams, and colleges figure out what to say in their marketing and communication using StoryBrand and other proven frameworks. Jonny lives in Phoenix, Arizona with his wife Lindy, 1-year-old daughter Presley, and two boxers. In 2021, he started South Mountain Messaging to help organizations and leaders grow their brands with a clear message.


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