Ep 489 - A New Way To Do Content Marketing with Mark Herschberg

Mark Herschberg is a seasoned professional, with a wealth of experience in software engineering, cybersecurity, and entrepreneurship. The mastermind behind the Brain Bump app, and the esteemed author of "The Career Toolkit: Essential Skills for Success That No One Taught You", Herschberg has a diverse professional background, including tracking criminals on the dark web, developing authentication systems, and launching ventures across diverse sectors. Herschberg sees the Brain Bump app as a solution to the problem of information disconnect, providing a platform that consolidates key ideas from a variety of sources into easily accessible tips. He places considerable importance on making information available at the right time and place, and lauds the app's user-friendly approach for both content creators and users. By tagging information based on topics and allowing content creators to control what's shared on the app, Herschberg believes Brain Bump offers a streamlined, free solution for those seeking valuable insights efficiently. 

Episode Outline:
(00:00:50) Audience-Controlled Non-Linear Content Delivery Model

(00:02:36) Audience Engagement in Traditional Marketing Channels

(00:14:25) Unlocking Creativity Through Mindful Activities

(00:17:37) Hashtag Learning with Brain Bump App

(00:17:38) Idea Recycling for Audience Engagement App

(00:23:26) Essence Retention in AI Summarization Processes

 

Bio:
Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

BrainBumpAa.com

The book is available on Amazon, Barnes & Noble, Indie Bound, Books and Million and through local book stores. The app is available in the Apple App Store and on Google Play.