Ep 462 - How To Shorten High-Ticket Sales Cycles with Craig Andrews
Craig Andrews, a marketing expert and the founder of Allies for Me, has a rich background in marketing chips for top mobile phone makers like Samsung and Apple. His perspective on authority marketing strategies and resilience is shaped by his professional journey, which includes a transition from the semiconductor industry to marketing, and his personal challenges. Andrews has developed a unique method that mimics the stages of courtship to convert strangers into high-paying customers, emphasizing the importance of the eight-stage customer value journey. He believes in the power of effective marketing strategies and the resilience required to succeed in the business world. Join Kim Thompson-Pinder and Craig Andrews as they delve deeper into these insights on the next episode of the Author to Authority podcast.
Pandemic Experiences
Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients.
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
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