Welcome to the Author to Authority Podcast
Dec. 1, 2023

Ep 446 - How To Have A High Converting Podcast With A Small Audience With Isabella Sanchez Castaneda

Isabella Sanchez Castaneda is a seasoned journalist and entrepreneur with a degree in journalism and communication, and a strong focus on marketing. She has navigated her way into the world of podcasting, using it as a platform to share stories authentically and deeply. Isabella strongly believes in the power of community building and engagement in podcasting, emphasizing the value of a dedicated audience that actively engages with the content over a large number of disengaged followers. Her perspective is shaped by her experiences and the belief that podcasting allows entrepreneurs to control their messaging and share what is important to them. Join Kim Thompson-Pinder and Isabella Sanchez Castaneda as they delve deeper into this topic on the next episode of the Author to Authority podcast.

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Isabella Sanchez Castaneda is a seasoned journalist and entrepreneur with a degree in journalism and communication, and a strong focus on marketing. She has navigated her way into the world of podcasting, using it as a platform to share stories authentically and deeply. Isabella strongly believes in the power of community building and engagement in podcasting, emphasizing the value of a dedicated audience that actively engages with the content over a large number of disengaged followers. Her perspective is shaped by her experiences and the belief that podcasting allows entrepreneurs to control their messaging and share what is important to them. Join Kim Thompson-Pinder and Isabella Sanchez Castaneda as they delve deeper into this topic on the next episode of the Author to Authority podcast.

Episode Outline: 
(00:01:23) Fostering Engaged Audiences for Successful Podcasts
(00:03:26) Cultivating Engaged Fans for Lasting Impact
(00:09:08) The Power of Breaking Down Topics
(00:13:33) Creating Engaging Podcasts with Clear Intentions
(00:21:44) Crafting Compelling Podcast and Business Content
(00:28:37) Effective Call to Actions for Podcasters
 
Bio:
Isabella Sanchez Castañeda believes your impact deserves to be shared and helps you do so through marketing strategy and podcast production. Isabella started Isa Media Inc in the beginning of 2021 after realizing that her childhood dream of becoming a journalist wasn't going to work for her adult-self. At least graduating in peak pandemic 2020 gave her a lot of practice with pivoting and adjusting, because that's what's allowed her to become a strong business owner and marketer. Isabella is also the host of Visible With Isa Media Inc, a podcast where she shares strategies on how you can get more eyes on your business and impact.


You can connect with me further on Instagram or YouTube @IsaMediaInc where I share daily content and messaging strategy tips! 

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.