Ep 431 - Turn Your Marketing Into Rockstar Content With Michael Baker

Michael T. Baker is a seasoned professional with a diverse background in music and technology, and the founder of Perception Content Media, a marketing firm that has helped numerous businesses enhance their online presence. Baker's perspective on improving business online presence through strategic digital marketing is centered on the foundational elements that businesses need to be found, liked, and trusted online. He emphasizes the importance of accurate business listings across various platforms and the significance of obtaining positive reviews from customers to demonstrate trustworthiness to search engines. His belief is that before investing in targeted ads or other digital marketing strategies, businesses should prioritize establishing a strong foundation online. His experiences working for tech companies and running his own marketing firm have shaped this perspective, with a focus on helping small and medium-sized businesses compete with larger organizations. Join Kim Thompson-Pinder and Michael Baker on this episode of the Author to Authority podcast to learn more about his innovative approach to digital marketing.

Show Notes

Episode Outline:
(00:07:06) Building Trust and Boosting Rankings

(00:11:59) Creating a Consistent Online Presence on Google

(00:13:48) Establishing a Professional Image for Remote
Consultants

(00:19:01) Creating Engaging Content Without Being Salesy

(00:22:14) Boost Your Online Presence with Google Analysis

Bio:
From rockstar to entrepreneur, Michael understands what it takes to help your business be found, liked, and trusted. He is married with 2 children and travels the country full-time in a fifth wheel. Recent winner of Most Innovative Digital Marketing Agency, Advertising Firm of the Year, and Best Social Media Marketing Agency, Michael's firm Perception Content Media is helping businesses across the country grow their presence online. Born into a musical family, he spent the first 6 years of his life on a tour bus. After high school he began his musical career and

has shared the stage with some of the biggest artists in the world. He performed in front of over 75,000 people in Ben Hill Griffin Stadium. His current band, Fall of Envy, is still signed to a record label and has been streamed over 20 million times worldwide.

https://perceptioncontentmedia.com/contact-marketing-firm/

This link takes them to a contact page to fill out a quick form to set up a consultation.

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.