Welcome to the Author to Authority Podcast
Oct. 23, 2023

Ep 429 - Youtube Channel Basics For Entrepreneurs With Andrew Murdoch

Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing strategy and that building a YouTube channel to support a business is crucial for long-term success. He emphasizes that video is the most consumed content today and that entrepreneurs must embrace video marketing on YouTube to stay competitive and effectively reach their target audience. Murdoch also addresses the common fear that prevents people from engaging in video marketing, reassuring that everyone has the necessary tools to create high-quality videos. Join Kim Thompson-Pinder and Andrew Murdoch on this episode of the Author to Authority podcast to learn more about the immense potential of YouTube as a strategic marketing tool.

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Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing strategy and that building a YouTube channel to support a business is crucial for long-term success. He emphasizes that video is the most consumed content today and that entrepreneurs must embrace video marketing on YouTube to stay competitive and effectively reach their target audience. Murdoch also addresses the common fear that prevents people from engaging in video marketing, reassuring that everyone has the necessary tools to create high-quality videos. Join Kim Thompson-Pinder and Andrew Murdoch on this episode of the Author to Authority podcast to learn more about the immense potential of YouTube as a strategic marketing tool. 

Episode Outline:  
(00:06:17) Leveraging YouTube for Business Growth and Credibility
(00:09:49) Embracing Vulnerability: The Power of Video Marketing
(00:12:06) Strategic Video Editing for Engaging Content
(00:18:03) The Power of Negative-Themed Thumbnails
(00:24:08) Optimizing Video Elements for Viewer Retention
 
Bio:
Andrew founded YT Era, a full-service YouTube marketing solution for businesses and entrepreneurs, after reaching a low point in 2018 and discovering the transformative power of YouTube content. At rock bottom, he turned to YouTube videos for self-improvement and found success in boosting his mindset, finances and health. 
 Today, YT Era amplifies the world’s biggest solutions by changing the way businesses and entrepreneurs do marketing. Andrew helps entrepreneurs successfully clone themselves to explode their awareness, credibility, authority, reach, influence and sales by ALWAYS putting their Viewer first!

YouTube marketing can be overwhelming for any business. So I created an online course that walks you through the entire process step by step. Building a YouTube Channel that brings real results to your business and not just views.

 

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.