Welcome to the Author to Authority Podcast
Oct. 16, 2023

Ep 426 - How I grew a business from zero to seven figures in a year without ads With Karla Singson

Karla Singson is a highly accomplished entrepreneur with over a decade of experience in developing and marketing her own businesses. Her perspective on entrepreneurial success is shaped by her emphasis on strategic planning, social media engagement, and personal balance. She believes in the power of continuous improvement in writing skills, particularly on social media platforms, to increase engagement and reach a wider audience. Her own experience of going viral and gaining millions of impressions on Facebook through years of hard work and reputation-building is a testament to her approach. However, she also stresses the importance of personal happiness, relationships, and maintaining a healthy work-life balance, demonstrating that success is not solely defined by business achievements. Join Kim Thompson-Pinder and Karla Singson on this episode of the Author to Authority podcast to delve deeper into these insights.

Karla Singson is a highly accomplished entrepreneur with over a decade of experience in developing and marketing her own businesses. Her perspective on entrepreneurial success is shaped by her emphasis on strategic planning, social media engagement, and personal balance. She believes in the power of continuous improvement in writing skills, particularly on social media platforms, to increase engagement and reach a wider audience. Her own experience of going viral and gaining millions of impressions on Facebook through years of hard work and reputation-building is a testament to her approach. However, she also stresses the importance of personal happiness, relationships, and maintaining a healthy work-life balance, demonstrating that success is not solely defined by business achievements. Join Kim Thompson-Pinder and Karla Singson on this episode of the Author to Authority podcast to delve deeper into these insights. 

Episode Outline: 
(00:02:07) Rapid Growth through Strategic Outsourcing
(00:12:05) The Power of Engaging Facebook Posts
(00:17:37) Navigating the Challenges of Rapid Business Growth
(00:22:11) The Hidden Costs of Neglecting Personal Life
(00:27:52) Finding Passion and Providing Value
(00:30:35) Navigating the Business Journey with Purpose
 
Bio: 
Karla Singson is an award-winning writer, speaker, and entrepeneur. She has taken over 13 years of experience in growth and marketing growing her own online and brick-and-mortar businesses while moving in different places across the world. Recently, her biggest success includes growing a managed outsourcing company into a seven figure venture in a year without spending anything on ads. She has shared extensive stage time talking about business growth, leadership and marketing. On her regular days, she likes cooking Filipino food, going to hydrospas, perfume shopping, watching psychological thrillers, and reading behavioral economics. 
 
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If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

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