Ep 419 - How To Use LinkedIn To Stand Out From The Crowd & Book More Qualified Leads with Dee Boswell Buck

Dee Boswell Buck is a certified social media strategist with a specialty in leveraging LinkedIn for professional networking and business growth. She believes LinkedIn is a valuable platform for connecting with decision-makers and potential clients, emphasizing the importance of creating content that addresses the audience's pain points and aligns with the company's goals. Her perspective is shaped by her own experiences, starting from launching a successful mom group while on maternity leave, to recognizing her skills in social media management and digital marketing, and eventually obtaining certification in these areas. Despite initial challenges due to lack of experience, Dee's achievements and expertise have been recognized on the "Author to Authority" podcast. Join Kim Thompson-Pinder and Dee Boswell Buck on this episode of the Author to Authority podcast to learn more about enhancing professional networking and business growth insights on LinkedIn.

Episode Notes:

(00:10:10) LinkedIn: Connecting Professionals and Sharing Insights

(00:15:09) Establishing Thought Leadership on LinkedIn

(00:20:40) Enhancing Content Discoverability with Transcripts

(00:23:05) Creating Resonant Content that Connects Emotionally

(00:29:37) Active Engagement: The Key to LinkedIn Success

Bio:

Dee Boswell-Buck is a Certified Social Media Strategist who helps women-led business owners transform their online marketing so they can book more leads and earn more revenue.

Her journey began whilst on maternity leave. She launched a mom group on meetup.com called Mamaliciousmamas because she was lonely and wanted to get the heck out of the house! While the baby napped Dee built a website and started a Facebook Page and Twitter Account.

By the time she returned back to work Dee had over 400 active members with companies from Children's Place to Kisko Freezies looking for "access" to her new found friends. She decided to update her "boring" LinkedIn profile with the skills she attained organizing events and her love affair with social media began.

LinkedIn began to notify her of job positions for social media management and digital marketing!

Dee went back to school part-time to obtain her certification. Once certified in Digital Marketing, she tried to move in the marketing department and she was told that she did not have enough experience. Dee sought out experiences by sharing her journey on social media. Soon, small business owners started to reach out.

Dee made the decision to launch her own business and with the help of a business coach, plotted and then exited her place of employment after 26 years of working there.

Dee believes that knowledge is power for all company owners and allows access for all through her newsletters and free and paid online masterclasses and in-person events.

Now Dee leads a mighty team that helps women business owners AMPLIFY their voices and expertise strategically in the online space. With Dee as their guide, her clients are able to book more quality leads and form collaborations so they can earn more revenue.

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.