Ep 407 - Ins and Outs of Marketing As A Solopreneur with Ernie Martin

Ernie Martin, a seasoned entrepreneur and author, has a rich background in marketing and communications, having worked with renowned companies like Georgia Pacific and Delta Airlines before launching his own ventures. Ernie's unique perspective on his journey as an entrepreneur and author is deeply rooted in his experience as a solopreneur. Despite running a full-scale publishing company, he still identifies as a solopreneur, emphasizing the importance of wearing many hats and being involved in various aspects of his business. He understands the challenges of being a solopreneur, including the limited time available and the need to balance work and personal life, and highlights the essential traits of managing fear, having courage, and being creative. Join Kim Thompson-Pinder and Ernie Martin on this episode of the Author to Authority podcast to delve deeper into Ernie's fascinating journey and glean insights from his unique perspective. 

Ernie Martin is a seasoned marketing and communications professional and the author of Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business. With an impressive career spanning over 30 years, Ernie has earned a reputation for excellence in his field. 
 Ernie’s extensive experience has seen him collaborate with numerous Fortune 500 companies, including Delta Air Lines, Georgia-Pacific, and Kimberly-Clark, as well as organizations such as Centers for Disease Control and Prevention and the Business Payments Coalition in collaboration with the Federal Reserve Bank of Minneapolis.
 Ernie is also the founder and CEO of Receivable Savvy, a research and content development consultancy helping finance professionals master order-to-cash founded in 2015, 
 A graduate of Xavier University of Louisiana, Ernie holds a Bachelor of Science in Marketing, has acted as a substitute adjunct professor, and regularly mentors entrepreneurs and small business owners as they launch and grow their companies. 

(00:05:19) Ernie Martin's business story

(00:06:47) Receivable Savvy

(00:08:20) The process of publishing a book

(00:16:37) Importance of courage

(00:19:52) Importance of carving out real estate in someone's
mind for your business

(00:30:57) Marketing for solopreneurs

(00:35:17) Leveraging author status