Welcome to the Author to Authority Podcast
April 30, 2024

Ep 505 - Escaping Founder-Led Sales with Corey Quinn

Corey Quinn is a seasoned professional known for his expertise in agency growth and sales coaching, with a significant role in elevating Scorpion's revenue to $150 million by transitioning from founder-led sales to a team-based approach. His perspective on transitioning from founder-led sales to sales teams is shaped by his extensive knowledge and experience in aiding agency founders in revenue scaling. Corey emphasizes that even small businesses, solopreneurs, consultants, and speakers can evolve from being the sole salesperson to having a sales team, asserting the importance of agency owners and consultants' passion for their businesses as it could make them effective in sales. However, he also recognizes the need for founders to relinquish some responsibilities to successfully scale and grow the business. Through his experiences and insights, Corey aims to aid agency founders in simplifying growth and moving beyond the constraints of founder-led sales.

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Corey Quinn is a seasoned professional known for his expertise in agency growth and sales coaching, with a significant role in elevating Scorpion's revenue to $150 million by transitioning from founder-led sales to a team-based approach. His perspective on transitioning from founder-led sales to sales teams is shaped by his extensive knowledge and experience in aiding agency founders in revenue scaling. Corey emphasizes that even small businesses, solopreneurs, consultants, and speakers can evolve from being the sole salesperson to having a sales team, asserting the importance of agency owners and consultants' passion for their businesses as it could make them effective in sales. However, he also recognizes the need for founders to relinquish some responsibilities to successfully scale and grow the business. Through his experiences and insights, Corey aims to aid agency founders in simplifying growth and moving beyond the constraints of founder-led sales.

Episode Outline: 
(00:10:32) Optimizing Sales Strategies for Business Growth
(00:14:46) Niche Market Specialization for Agency Growth
(00:16:19) Founder-Led Sales Trap Escape Techniques
(00:24:40) Product-Knowledge Driven Sales Team Formation
(00:26:07) Earnings Alignment Strategy for Sales Motivation
(00:32:53) Becoming a Niche Market Expert for Success
 
Bio:
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in helping agency founders scale revenue. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to simplify growth and escape founder-led sales.
 
You can download a free audiobook version of: "Anyone, Not Everyone. A Proven System to Escape Founder-Led Sales" today. In it, you'll learn the five steps to transform from a generalist to a vertical market specialist.

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.