Welcome to the Author to Authority Podcast

Episodes

Dec. 4, 2023

Ep 447 - Diagnosing Our Impostor Syndrome - We All Have It With Bill …

Bill Caskey is a seasoned professional in sales and marketing, co-host of the Advanced Selling Podcast, and author of the highly acclaimed book "Same Game, New Rules." Caskey's perspective on overcoming impostor syndrome and achieving professional success is rooted in …

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Dec. 1, 2023

Ep 446 - How To Have A High Converting Podcast With A Small Audience …

Isabella Sanchez Castaneda is a seasoned journalist and entrepreneur with a degree in journalism and communication, and a strong focus on marketing. She has navigated her way into the world of podcasting, using it as a platform to share stories …

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Nov. 29, 2023

Ep 445- How To Sell More With Story With Rob Hughes

Rob Hughes, a seasoned executive coach and digital marketing expert, has a rich background in the manufacturing industry and entrepreneurship. He strongly emphasizes the importance of clarifying a brand's story for audience engagement and business growth, a perspective shaped by …

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Nov. 27, 2023

Ep 444 - 5 Critical Elements Missing From 90% of Personal Brands with…

Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to …

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Nov. 24, 2023

Ep 443 - Understanding The New Marketing With Scott Murray

Scott Murray is a seasoned podcaster and content creator with a strong background in the evolution of personal branding and consumer-centric marketing strategies. His perspective on the topic is shaped by his experiences transitioning from marketing for businesses to marketing …

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Nov. 22, 2023

Ep 442- Understanding The Buyers Journey With Nate Morse

Nate Morse, a seasoned professional with a diverse background in various industries, including automotive, real estate, RV, and LinkedIn, is the founder of Apex Conversion, a company that assists online businesses in finding their ideal clients. Nate's perspective on the …

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Nov. 20, 2023

Ep 441- Your Book As A Targeted Marketing Tool With Bruce Scheer

Bruce Sheer is a renowned consultant, author, keynote speaker, and president of the National Speakers Association Northwest, with a career marked by inspiring buyers and accelerating revenue growth. From his perspective, the journey to becoming an author and publishing his …

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Nov. 17, 2023

Ep 440 - The Power of Personal Brand As An Author With Chase Neely

Chase Neely, an intellectual property attorney with a passion for helping authors navigate the digital age, has a unique perspective on the importance of personal branding for authors. After studying classical voice at Belmont University and working as a social …

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Nov. 15, 2023

Ep 439 - The Power of A Home Studio With Junaid Ahmed

Junaid Ahmed, a multi-talented individual with a background in graphic design and a passion for video production, has made significant strides in the world of content creation. Junaid firmly believes in the importance of having a professional home studio for …

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Nov. 13, 2023

Ep 438- How To Rebuild Your Business When Life Throws You A Curve Bal…

Mia Torr, a renowned entrepreneur, speaker, and coach, has made a significant impact in the business world with her unique perspective on "messy entrepreneurship". She firmly believes in the power of authenticity, community, and self-care in personal and professional resilience. …

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Nov. 10, 2023

Ep 437- Does Cold Calling Work In The Age Of Digital Marketing With R…

Robert Poole is a seasoned entrepreneur with a military background, who draws inspiration from his father's service in the Canadian militia. Poole's perspective on entrepreneurial success and work-life balance is rooted in the belief that while many entrepreneurs start businesses …

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Nov. 8, 2023

Ep 436 - 7 Steps to Becoming A Premium Brand With Drake Nightenhelser

Drake Nightenhelser is a seasoned branding strategist with a rich background in sales and customer service, and a proven track record of attracting high-quality clients. His perspective on branding strategies is centered around creating policies and procedures that prioritize the …

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Nov. 6, 2023

Ep 435- How To Improve Lead Quality & Closing Rates By 87% With Jon W…

Jon Weberg is a renowned American entrepreneur with a rich background in digital marketing, having run three successful businesses and spoken to global audiences. Weberg's perspective on the key strategies for digital marketing success is shaped by his experiences and …

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Nov. 3, 2023

Ep 434- How You Can Use A Brand Video to Build Trust Faster And Sell …

Mariana Henninger is a celebrated figure in the realm of childhood entrepreneurship and impactful storytelling through brand videos, having started her entrepreneurial journey at the tender age of six. Mariana's perspective on the topic is shaped by her belief in …

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Nov. 1, 2023

Ep 433- Mistakes That Will Mess With Your Google Success With Jason B…

Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand …

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Oct. 30, 2023

Ep 432 - Sell Like Jesus With Deb Brown Maher

Deb Brown Maher is a relationship catalyst with a profound passion for ethical sales techniques and mindset in "selling like Jesus." Her perspective on this topic is centered around the idea of prioritizing the needs and well-being of the customer. …

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Oct. 27, 2023

Ep 431 - Turn Your Marketing Into Rockstar Content With Michael Baker

Michael T. Baker is a seasoned professional with a diverse background in music and technology, and the founder of Perception Content Media, a marketing firm that has helped numerous businesses enhance their online presence. Baker's perspective on improving business online …

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Oct. 25, 2023

Ep 430 - How To Make Your Cash Work For You In Business With Chris Mi…

Chris Miles is a highly respected cash flow expert and anti-financial advisor, known for his innovative strategies for building wealth and achieving financial freedom through entrepreneurship. His unique perspective is shaped by his experiences and observations of traditional financial advising …

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Oct. 23, 2023

Ep 429 - Youtube Channel Basics For Entrepreneurs With Andrew Murdoch

Andrew Murdoch, a renowned entrepreneur and founder of YT Era, has a unique perspective on utilizing YouTube as a strategic marketing tool for entrepreneurs, shaped by his transformative journey through YouTube. Murdoch firmly believes that YouTube is an underutilized marketing …

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Oct. 20, 2023

Ep 428 - How To Build An Online Community To Promote Your Business Wi…

Deb Schell is a seasoned entrepreneur and consultant who transitioned from a corporate career to consulting, leveraging her background in community building and business development. Deb's perspective on transitioning from corporate to consulting is rooted in her own journey. She …

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Oct. 18, 2023

Ep 427 - Selling from the Heart with Larry Lavine and Darrell Amy

Larry Levine and Darrell Amy are renowned sales experts with a wealth of experience in the industry. Levine, author of "Selling From the Heart," emphasizes the importance of authenticity, relationships, and trust in sales success, a perspective shaped by his …

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Oct. 16, 2023

Ep 426 - How I grew a business from zero to seven figures in a year w…

Karla Singson is a highly accomplished entrepreneur with over a decade of experience in developing and marketing her own businesses. Her perspective on entrepreneurial success is shaped by her emphasis on strategic planning, social media engagement, and personal balance. She …

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Oct. 13, 2023

Ep 425 - What An Audiobook Can Mean For Your Business with Becky Park…

Becky Parker Geist is a seasoned professional in the audiobook industry, with a rich background in theater and performance. She has been a part of the industry since 1981, and her passion for empowering authors led her to create the …

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Oct. 11, 2023

Ep 424 - How to Differentiate & Scale Your Offerings by Satisfying Yo…

Raul Hernandez, a seasoned professional in the publishing industry, has navigated his career through various triumphs and challenges, amassing valuable insights along the way. His perspective on strategies for a successful transition from a corporate job to entrepreneurship is rooted …

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