Welcome to the Author to Authority Podcast
March 27, 2023

Ep 340 - Marketing Basics For Entrepreneurs With Marisa Shadrick

Have you ever felt lost when it come to marketing for your small business? Most do. In today’s episode Kim and Marisa share about marketing fundamentals and you market confidently knowing that you are heading in the right direction.

Have you ever felt lost when it come to marketing for your small business? Most do. In today’s episode Kim and Marisa share about marketing fundamentals and you market confidently knowing that you are heading in the right direction.

Highlights Include:
 
·         Having you finger on the pulse of your target market
·         How to be aware of where a person is in the buying cycle
·         The research you need to do
·         The common mistakes that are made
 
When I started writing, the process felt unnatural. I never made it past remedial English throughout my early academic years, so I feared people would see me as a fraud. 
 My first step was enrolling in a local community college. I took every English class offered, including Shakespeare and creative writing. I later attended writer's conferences and continued to tap on my keyboard.
 
My articles appeared in Charles Stanley's In Touch Magazine, Chicken Soup for the Soul, Gospel Publishing House, Faith and Fitness Magazine, newspapers, and various offline and online publications. But that's not all…
 
 In 2015, I was among 30,000 contestants from 126 countries competing in the most prestigious international speech competition. I was scared to dealth, but I had to overcome my fear of public speaking. 
 
 As a result, I became Toastmasters' 1st Place Champion for District 33, which positioned me as one of the world's top 100 speakers. That single event opened many speaking opportunities.
 
 As a former radio talk show host, conference workshop speaker, and podcast guest, I know people need answers. So I help them find clarity and renewed purpose through serving others with their products and services.  
 
  Dreams begin with you. It takes daily resilience to plan, create, and unleash your brilliance. 
 
 Yes, there are internal and external challenges along the way, but the benefit far outweighs the struggles. Together we can become a positive influence in the world. 

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.